Commercials are like the gateway to Stardom for new or undiscovered artists. By putting their song in a commercial as the background music, it allows people to discover their music without having to do anything - they just have to watch tv. Plus, many commercials are repeated numerous times, so the song will then be stuck in the viewers head, and thus, leading them to look up the song and discover the artist. This is exactly what happened just the other day and many other times to me. I was watching something on hulu or something and a commercial for windows popped up with a really really catchy song. It sounded a lot like One Republic, so I was excited because their latest album wasn't too great for me. So I looked it up. And it turned out to be a guy named Blake Lewis, who happened to be the runner up on American Idol a few years back. I was kind of shocked, but kind of intrigued.
I then began to think of all the other commercials that led me to songs. I know that I was led to the song "Radioactive" by Imagine Dragons a couple months ago by a commercial, but I'm not sure which one it was. A Microsoft commercial led me to Alex Clare's song "Too Close."
Another Microsoft commercial led me to Macklemore and Ryan Lewis' song "Can't Hold Us.
This one is from many years ago, but the song "New Soul" became very popular from this Mac commercial.
Those are only just a few examples, but commercials are the perfect way to get your name out there. Plus, you get paid for the use of your song. You can't lose in this situations - though maybe you can, I'm not sure what is written in the fine print......
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